Consumer Insights

Colors aren't just decorative; they deeply influence our emotions. Explore how color psychology explains how certain colors shape our daily experiences.

Does Spotify always play you the same songs? Explore how Spotify's algorithm might influence your music choices, creating familiar loops that shape your listening habits.

UX design is growing, thanks to behavioral science. By leveraging insights from behavioral science, UX designers now possess the tools necessary to craft digital products that are not only easy to use but persuasive and visually appealing.

Not all surveys are created equal. Why? Because consumers, in all their messy human glory, defy the neat boxes of standard surveys.

Learn how diary studies enhance user-centric product development, balancing personalization and privacy. Ideal for tech enthusiasts, UX researchers, and design professionals seeking insights into AI-driven personalization and user experience.

Is a rogue ticket purchase during a flight delay irrational or not? Preeti Kotamarthi explains the contextual nature of rationality.

Laundry has a bigger carbon footprint than you might think. Behavioral science is helping us change that.

In a digital era, product-led growth is king – and a behavioral lens is a necessity when implementing a successful PLG funnel.

Every holiday season, we spend as much as 30% more than we should on presents. Here’s the behavioral science of why that happens.