Can stories change us?
Does telling a story actually change what people think, feel, or do?
Insights
Behavioral Science is WEIRD and This Should Concern Us…
When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.
Recent Posts
The Human Touch in the Age of AI: How Transformers are Reshaping Marketing and Consumer Behavior
Transformers are making waves in the world of marketing and consumer behavior, exploring the behavioral economics behind how to approach ethical dilemmas with best practices.
Bright Ideas? How context and place matter for energy savings in urban India
By Anirudh Tagat, and Poorva Kulkarni
What makes a simple reminder effective in changing our everyday energy habits? This piece explores how timing and placement can shape our choices—and why that matters for sustainable living in urban India.
Ants, Traders, or Drivers: An Inquiry into Complex Behavior Systems
What happens when behavioral science meets the real world at scale? This article explores why nudges often falter in complex systems, and how a systems-based approach can lead to deeper, more sustainable change.
The Innovator’s Dilemma (The PubSec Remix)
By Crosby Burns
Few things captivate Canadians like the BoC rate announcement—shaping housing debates, market fears, and generational divides in homeownership.
Measuring the Unmeasurable, from Hypnosis to Social Impact
By Sophie Cleff
Whether you're measuring creativity, hypnosis susceptibility, or the impact of life-saving interventions, thoughtful design can help turn the unmeasurable into something tangible and translate human efforts into data that speaks.
The Fine Line Between Motivation and Manipulation: Rethinking Consumer Engagement Strategies
The fine line between motivating and manipulating is becoming increasingly blurred. In hopes of helping those who wish to use behavioral science for good, this piece will explore how the same cognitive tools that can help us reach our goals can just as easily steer us off course, depending on how they’re used.
