Finance

Can you spot a fake financial guru online? AI might be able to. This new research sheds light on how social media influencers use persuasion tactics to sway your investment decisions.

Examining the unrealized potential of behavioral science in fintech and strategies for impactful application.

Financial plans aren’t likely to work unless they account for our underlying needs.

ESG is the future of investing, and retail traders want in. Unfortunately, cognitive biases are holding them back from reaping the rewards.

Millennials are an up-and-coming clientele for financial advisors, but they don’t want their parents’ financial advice. With their new values of independence and social impact, financial planning processes must be tweaked to meet their different needs and preferences.

Millennials have different financial needs and values than previous generations. Planners need to update their services to accommodate their changing clientele.

Investment decisions are notoriously vulnerable to cognitive bias. A multi-pronged approach of data analytics and behavioral science can help.

Common narratives about Millennials and their finances miss the full picture. How can financial planning best serve this generation?

For nearly a decade, it was thought that the relationship between income and happiness plateaued after $75,000. Is it really that simple?